![]() The present book argues that this is not the case, but that both magazines make use of – and manipulate – the conventions of the magazine form in notably different ways, as they work to construct their imagined audiences. This, combined with comparatively far smaller circulations, has led to the unflattering assumption that Canadian magazines were merely derivative of their American predecessors. Unsurprisingly the ‘Canadian Home Journal’ – and Canadian magazines more generally – made use of the tried-and-tested methods developed south of the 49th parallel. ![]() ![]() American magazines were, in the main, established earlier than their Canadian counterparts, and the ‘Ladies’ Home Journal’ was pioneering in the development of the stylistic and economic model of the modern mass-market magazine. Offering the first comparative study of 1920s’ US and Canadian print cultures, ‘Imagining Gender, Nation and Consumerism in Magazines of the 1920s’ examines the highly influential ‘Ladies’ Home Journal’ (1883–2014) and the often-overlooked ‘Canadian Home Journal’ (1905–1958).
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